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What if you could get better consumer insights by knowing your audience’s emotional reactions?

There is a huge challenge marketers face with consumer response…

 

Marketers recognize that emotion drives brand loyalty and purchase decisions. Yet, traditional ways of measuring emotional response – surveys and focus groups – create a gap by requiring viewers to think about and say how they feel. Brainworx / 95 Digital neuroscience solutions provide insight into how the mind works, but as opposed to typical neuro applications, we do not require expensive, bulky equipment and lab-type settings.

 

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